The Math of Targeting

For years PDI has been quietly providing consultants, candidates, pollsters and research institutions with the data and targeting necessary to effectively run and analyze campaigns.  Through the years, PDI has become known for very solid targeting of likely voters...

Voting Mechanics Matter

The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot. In the 2012 General election, traditional...

What is the value of targeting mail?

For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures.  Is it “back and forth” or “back-and-forth”?  Does that Question Mark go inside the quotations? While typos can be...
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