by Paul Mitchell | Aug 21, 2014 | Campaign Resources
Candidates and consultants are always looking for the next big thing in campaigns, and in 2014 it seems that new thing is here: Modeling. Modeling has been around for decades. The underpinnings of it are in statistical analysis that can pair voter datapoints to... by Paul Mitchell | May 9, 2014 | Campaign Resources
For years PDI has been quietly providing consultants, candidates, pollsters and research institutions with the data and targeting necessary to effectively run and analyze campaigns. Through the years, PDI has become known for very solid targeting of likely voters... by Paul Mitchell | Apr 2, 2013 | Campaign Resources
The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot. In the 2012 General election, traditional... by Paul Mitchell | Apr 3, 2012 | Campaign Resources
For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures. Is it “back and forth” or “back-and-forth”? Does that Question Mark go inside the quotations? While typos can be... by Paul Mitchell | Apr 2, 2012 | Campaign Resources
Political targeting has become more refined over the years, particularly in California where the PDI database has provided consultants and candidates with access that can only be dreamed of in other states. As a result, campaigns can more efficiently target the... 