by Paul Mitchell | Oct 27, 2022 | Campaign Resources, Featured, PDI Updates
Ballots have been mailed, so that means it’s time for the PDI Ballot Tracker: keeping tabs on all the ballot returns, and letting you see the partisan, age, ethnic and other factors going into turnout in this critical election. We now have more than 10 days of vote...
by Paul Mitchell | Aug 21, 2014 | Campaign Resources
Candidates and consultants are always looking for the next big thing in campaigns, and in 2014 it seems that new thing is here: Modeling. Modeling has been around for decades. The underpinnings of it are in statistical analysis that can pair voter datapoints to...
by Paul Mitchell | May 9, 2014 | Campaign Resources
For years PDI has been quietly providing consultants, candidates, pollsters and research institutions with the data and targeting necessary to effectively run and analyze campaigns. Through the years, PDI has become known for very solid targeting of likely voters...
by Paul Mitchell | Apr 2, 2013 | Campaign Resources
The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot. In the 2012 General election, traditional...
by Paul Mitchell | Apr 3, 2012 | Campaign Resources
For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures. Is it “back and forth” or “back-and-forth”? Does that Question Mark go inside the quotations? While typos can be...
