PDI Updates

A New Look for PDI

A New Look for PDI

Today, we’re kicking off 2022 with a new look. But while a rebrand can come across as a marketing stunt, for us it signifies an important moment – both in the company’s legacy and in our future direction – that has been more than three decades in the making.

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Modeling: For a lack of voter data infrastructure

Modeling: For a lack of voter data infrastructure

Modeling has been around for decades. The underpinnings of it are in statistical analysis that can pair voter datapoints to polling results or election outcomes, and devise a mathematical statement that can describe some political leaning or likelihood of a voter to turnout and vote.

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The Math of Targeting

The Math of Targeting

Through the years, PDI has become known for very solid targeting of likely voters using a number of variables, most notably vote history.  The PDI voter file, unlike any other public or private file in the country, combines thousands of statewide and local elections from across 58 counties.

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