The PDI story began in 1987 in two converted dressing room trailers parked on the Warner Brothers studio lot in Burbank California. With access to limitless data processing resources from the Warner Brothers Data Processing Department, the founders of PDI had an ambitious vision for helping political campaigns and organizations of all sizes utilize voter data and technology more effectively.

A lot has changed in terms of data and technology since our days on the studio lot, but we have never lost sight of that ambitious vision to continue making campaign work easier and more effective through quality voter data and an array of innovative technical solutions developed to improve how campaigning can be done.

The real story behind PDI, however, is the people who work hard to support our clients in every way possible. Our voter data team, for example, collectively has over eighty years of experience with the company. The commitment and professionalism of our entire staff is what makes PDI an enduring force and secret weapon for progressive campaigns and organizations in California.