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A New Look for PDI

A New Look for PDI

Today, we’re kicking off 2022 with a new look. But while a rebrand can come across as a marketing stunt, for us it signifies an important moment – both in the company’s legacy and in our future direction – that has been more than three decades in the making.

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Modeling: For a lack of voter data infrastructure

Modeling: For a lack of voter data infrastructure

Modeling has been around for decades. The underpinnings of it are in statistical analysis that can pair voter datapoints to polling results or election outcomes, and devise a mathematical statement that can describe some political leaning or likelihood of a voter to turnout and vote.

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Voting Mechanics Matter

Voting Mechanics Matter

The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot.

What is the value of targeting mail?

What is the value of targeting mail?

For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures.  Is it “back and forth” or “back-and-forth”?  Does that Question Mark go inside the quotations?

Why Household Data Matters

Why Household Data Matters

As campaigns get more refined we find other characteristics, like Renters versus Homeowners, people who live alone versus those who live with others, these also matter in determining turnout. And these Household Type measures have different impacts in high and low turnout elections.

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