Use this guide to help make sure your team feels great about engaging their friends and family to register to vote.
A Guide To Framing Relational Voter Registration
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A New Look for PDI
Today, we’re kicking off 2022 with a new look. But while a rebrand can come across as a marketing stunt, for us it signifies an important moment – both in the company’s legacy and in our future direction – that has been more than three decades in the making.
The Anniversary of the Capitol Insurrection
We know that our republic is at its best when more people participate, and that’s why our work at PDI is more important than ever.
Ossoff relational organizing expert joins PDI to bolster product suite
Davis Leonard is joining the PDI team as the new Senior Product Manager for Digital Organizing, with a specific focus on building out PDI’s recently-acquired relational organizing tool suite, OutreachCircle.
RELEASE: Leading Political Data Firm Commits to Building the Progressive Movement
Leading political data and software company, PDI, made two significant announcements today regarding their commitment to build upon the data and digital infrastructure for the progressive movement.
Modeling: For a lack of voter data infrastructure
Modeling has been around for decades. The underpinnings of it are in statistical analysis that can pair voter datapoints to polling results or election outcomes, and devise a mathematical statement that can describe some political leaning or likelihood of a voter to turnout and vote.
The Math of Targeting
Through the years, PDI has become known for very solid targeting of likely voters using a number of variables, most notably vote history. The PDI voter file, unlike any other public or private file in the country, combines thousands of statewide and local elections from across 58 counties.
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What is the value of targeting mail?
For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures. Is it “back and forth” or “back-and-forth”? Does that Question Mark go inside the quotations?
Why Household Data Matters
As campaigns get more refined we find other characteristics, like Renters versus Homeowners, people who live alone versus those who live with others, these also matter in determining turnout. And these Household Type measures have different impacts in high and low turnout elections.