How California has advanced election reforms should be lauded, but we could find it fails to meet its potential to close the turnout gaps.
Are we seeing all the benefits of Election Reforms?
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Optimizing Canvassing with Color-Coded Precincts
PDI users can now color-code precincts (also known as thematic scaling) in the canvassing mapping module.
Best Practices: Contact & Survey for Labor
We’ve assembled some best practices for making the most of this new functionality if you’re working to connect with your members
New Feature: Contact & Survey in OutreachCircle
In PDI’s OutreachCircle platform, our new Contact & Survey feature gives you the option to meet your community where they are, using both relational and list-based contact flows. Whether you...
A Guide To Framing Relational Voter Registration
Use this guide to help make sure your team feels great about engaging their friends and family to register to vote.
Building a Statewide Relational Network with the Texas Democratic Party
We’re announcing a key strategic partnership with the Texas Democratic Party to build a groundbreaking statewide relational infrastructure.
A New Look for PDI
Today, we’re kicking off 2022 with a new look. But while a rebrand can come across as a marketing stunt, for us it signifies an important moment – both in the company’s legacy and in our future direction – that has been more than three decades in the making.
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RELEASE: Leading Political Data Firm Commits to Building the Progressive Movement
Leading political data and software company, PDI, made two significant announcements today regarding their commitment to build upon the data and digital infrastructure for the progressive movement.
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Voting Mechanics Matter
The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot.
What is the value of targeting mail?
For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures. Is it “back and forth” or “back-and-forth”? Does that Question Mark go inside the quotations?
Why Household Data Matters
As campaigns get more refined we find other characteristics, like Renters versus Homeowners, people who live alone versus those who live with others, these also matter in determining turnout. And these Household Type measures have different impacts in high and low turnout elections.