PDI is keeping tabs on all ballot returns, letting you see the partisan, age, ethnic and other factors going into turnout in this election.
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Building a Statewide Relational Network with the Texas Democratic Party
We’re announcing a key strategic partnership with the Texas Democratic Party to build a groundbreaking statewide relational infrastructure.
A New Look for PDI
Today, we’re kicking off 2022 with a new look. But while a rebrand can come across as a marketing stunt, for us it signifies an important moment – both in the company’s legacy and in our future direction – that has been more than three decades in the making.
The Anniversary of the Capitol Insurrection
We know that our republic is at its best when more people participate, and that’s why our work at PDI is more important than ever.
Ossoff relational organizing expert joins PDI to bolster product suite
Davis Leonard is joining the PDI team as the new Senior Product Manager for Digital Organizing, with a specific focus on building out PDI’s recently-acquired relational organizing tool suite, OutreachCircle.
RELEASE: Leading Political Data Firm Commits to Building the Progressive Movement
Leading political data and software company, PDI, made two significant announcements today regarding their commitment to build upon the data and digital infrastructure for the progressive movement.
Modeling: For a lack of voter data infrastructure
Modeling has been around for decades. The underpinnings of it are in statistical analysis that can pair voter datapoints to polling results or election outcomes, and devise a mathematical statement that can describe some political leaning or likelihood of a voter to turnout and vote.
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Voting Mechanics Matter
The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot.
What is the value of targeting mail?
For many campaigns and consultants the most time consuming part of a mail program is the bickering back and forth about wording and pictures. Is it “back and forth” or “back-and-forth”? Does that Question Mark go inside the quotations?
Why Household Data Matters
As campaigns get more refined we find other characteristics, like Renters versus Homeowners, people who live alone versus those who live with others, these also matter in determining turnout. And these Household Type measures have different impacts in high and low turnout elections.