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A New Look for PDI

A New Look for PDI

Today, we’re kicking off 2022 with a new look. But while a rebrand can come across as a marketing stunt, for us it signifies an important moment – both in the company’s legacy and in our future direction – that has been more than three decades in the making.

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The Math of Targeting

The Math of Targeting

Through the years, PDI has become known for very solid targeting of likely voters using a number of variables, most notably vote history.  The PDI voter file, unlike any other public or private file in the country, combines thousands of statewide and local elections from across 58 counties.

Voting Mechanics Matter

Voting Mechanics Matter

The overall enthusiasm within the electorate is the most important driving factor in turnout. But no matter if enthusiasm is high or low, the mechanics of the process do make some voters more or less likely to cast a ballot.

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